What is D.A.P.?

In mammals, all lactating females release substances called "appeasing pheromones", the function of which are to reassure their offspring. Canine appeasing pheromones are secreted by the sebaceous glands of the intermediary sulcus in the lactating bitch. These pheromones help calm the puppy and provide reassurance, particularly in unknown environments and when encountering new experiences.

Research has shown that the reassuring properties of appeasing pheromones persist as dogs mature and also provide comfort to dogs of all ages.

D.A.P. is not a drug and as such it's a safer alternative to the use of calming drugs when there’s a concern about the liver’s ability to process drugs such as Xanax or Valium.

D.A.P. is typically much more effective when it is used in conjunction with other calming measures by the pet's owner. The aim is to enrich the pet's way of life by increasing social interaction, increased play, more toys, extra training etc.

Remember to ignore undesirable behaviour rather than punishing it and to reward good things such as sitting, being calm or quiet even if the dog is doing something that the owner hasn't actually requested. 

Clinical trials in 1999 / 2000 showed a 72% impovement in destructive behaviour and an 85% reduction in barking and whining whilst using D.A.P.